PERSISTENCE: The desire, the 'persistence to reach your target at all costs.
Persistence means to believe, to fight with tenacity and determination to their own ideology free from any kind of conditioning: an independent idea result of careful experimentation, a sophisticated design, a quality choice. Persistence is constancy, it’s to develop over time the concept of continuity; it doesn’t have a specific duration, but achieving it’s aim determines the end. Persistence is starting "from scratch" to get "everything".