The free label is a big "yes" to:
- total artistic freedom
- a closer, more direct relationships with my fans, dj colleagues and music professionals
- maximum accessibility with no economic boundaries
- a level playing field with no preferential treatment for anyone, I value you all equally
And a "no" to:
- cheesy superstar dj quotes to hype sales, I trust you enough to have your own taste
- piracy, you can't steal something that's already available for free and in unlimited supply
- poor sound quality, I use world class mastering engineers so you don't embarrass yourself with weak-sounding music when spinning in a club