Publié
Fri, Dec 30, 2022, 10:30
- 71 percent of people interviewed also opposed the introduction of surge pricing, where tickets fluctuate with demand.
Roughly 50 percent of UK citizens have been unable to attend a gig at least once in the last five years due to ticket costs, according to a new poll.
Published on December 22nd by market analytics firm YouGov, the research found that 18 percent of people have been frequently priced out, while a large majority opposed the idea of surge pricing, where tickets fluctuate with demand. 71 percent were against the practice, including 52 percent who "strongly" opposed its introduction.
The poll also asked what people believe is a fair price for gig tickets, with the majority answering less than £40. However, 37 percent admitted to spending upwards of £100 on tickets at least once.
Posting on Twitter, Music Venue Trust CEO Mark Davyd highlighted the contradictory findings of the poll, and stressed the importance of supporting small, independent venues.
"The UK public say less than £40 is a fair price for a live music ticket. The headline says 'priced out of attending.' Literally hundreds of brilliant shows happen every day at local grassroots music venues. You can walk to them. They average £10.90 a ticket."
See the full findings of the poll, and read Davyd's tweet.